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The Blackhawks have had a record breaking 1,006,920 fans this season—obviously the marketing team is doing something right (and so are the Hawks)!

In an effort to better publicize and market the youth of the Hawks, the Blackhawks marketing team has created some clever commercials. They have been focused on the 'One Goal' campaign this season; the 'one goal' is in reference to their hopes of winning the Stanley Cup, which as of right now is still within reach. Click here to be directed to the Hawks All Access to see Kane and Toews sport their playoff beards in the 'One Goal' commercial. Click here to find Kane's 'One Goal' commercial with a young fan that aspires to play in the NHL, like Kane.

Here’s what some of the fans are saying:

“To have that kind of talent at such a young age is just incredible! I love watching Kane play!”—David Pilling, 49

“It’s unbelievable to watch the younger guys grow up together out on the ice. We haven’t made it to the playoffs in forever, and now thanks to these kids out there, here we are!”—Tom Kasler, 52

“Go Hawks! You’re the man Toews!”—Dan Lehman, 41

“My favorite Blackhawks player is #19, Jonathan Toews.”—Brian Roy, 15

“It’s finally our year! We have a young team that’s proven themselves. Go Blackhawks!”—Colton Bailey, 19